Paris is for lovers.
A new French anti-smoking ad aimed at the young that plays off a pornographic stereotype has gotten more attention than even its creators intended, with critics suggesting that it offends common decency and creates a false analogy between oral sex and smoking.
The slogan is bland enough: “To smoke is to be a slave to tobacco.” But it accompanies photos of an older man, his torso seen from the side, pushing down on the head of a teenaged girl with a cigarette in her mouth. Her eyes are at belt level, glancing upwards fearfully. The cigarette appears to emerge from the dress trousers of the adult.
There are two other ads showing young men in the same position, though in those cases the adult is wearing a suit jacket and a watch.
Ha, what’s with the random detail about the watch!? Luv u, France.
Notes
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andwhatdoyousee liked this
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misterhippity reblogged this from katiebakes and added:
Because only a gay tobacco company would wear a watch, obvs. The Times, by the way (in typical Times style) provides no...
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alexanderbasek reblogged this from katiebakes and added:
What! Anyone who’s had a May-December romance has been told you have to take your watch off during assignations. France,...
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