Rob Walker has uncovered the provenance of the Norwegian curling team’s pants: a golf apparel company, natch.
The retailer is called Loudmouth and, as you can see at the Murketing blog, the Olympic uniform is actually relatively toned down in comparison to some of the line’s other patterns.
Writes Walker:
Two things here. First, I think it’s pretty cool that these guys got their official uniforms just by picking some easily-available off-the-rack product from a golfing apparel website.
The second thing about these pants is, they’re kind of amazing. I’m not saying I would wear them, but I am saying that they could easily escape the confines of the golf course, which is where they’ve evidently been stuck before now. But check out the pants after the jump. How long before some celebrity turns up in a pair of these at an awards show or whatever? How long before some alpha ironic hipster strolls down Bedford in a pair of these? Not with the white belt of course, but maybe with a Three Wolf Moon T-shirt.
Terrifying. I hope this happens.
Notes
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bestthingscomeinsmallsizes reblogged this from fuckyeahnorway
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illloveyouevenafterragnorok reblogged this from fuckyeahnorway
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purpureal reblogged this from fuckyeahnorway
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stalkingyouyeah reblogged this from fuckyeahnorway and added:
i miss watching curling. my guilty pleasure #526
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anon4thewin reblogged this from hammerito
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pianino reblogged this from fuckyeahnorway and added:
このユニかわいかったよねえ。
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pianino liked this
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monsieur-qui liked this
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ninestories reblogged this from ninaprettyballerina and added:
national pride, i feel it.
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ninestories liked this
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soaction reblogged this from k-troll and added:
golf is so boring, how’d they end up with such lulzy pants? also, i’m pretty sure baccarati has them already.
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redjeep liked this
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ninaprettyballerina reblogged this from culby and added:
Love you, Team Ulsrud!
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lifeaquatic reblogged this from katiebakes
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hipsterdiet liked this
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lisaarec reblogged this from hammerito
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matthewgallaway liked this
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culby reblogged this from k-troll and added:
Phil and I already decided that “Epileptic Pants” would make a great name for an album.
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fuckyeahnorway reblogged this from k-troll
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katiewashere reblogged this from katiebakes and added:
John Daly will be proud. He’s been wearing them for months on the tour and also sells them on his own website...
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doublejack liked this
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how-to-kiss-distinctly-american reblogged this from k-troll and added:
Yet another shining example of why Norway is greater than everyone else. Except, it seems at the most Norwegian thing...
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hammerito reblogged this from k-troll and added:
I’d need them a little more tailored before I’d wear them to the bar, but yes. Terrific.
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justsayjolie liked this
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k-troll reblogged this from katiebakes and added:
Must. Fucking. Have.
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katiebakes posted this
